Let’s talk about Reinier Lorenzo. What’s your story?
I left Cuba in 2008 to come to the US - like most Cubans, hoping for a better future. My family was working for Casa Fernandez and that’s when it all started.
A year later, Eduardo Fernandez, owner of Casa Fernandez and Aganorsa Tobacco, invited me to go to Nicaragua to visit the production facilities. I immediately fell in love with the tobacco business. However, at the time I was working for a genetics company in Madison, Wisconsin.
Two years later, in 2011, I decided to open HVC Cigars while keeping my full time job. I would visit clients and little by little introduced my cigars in the business. Two and a half years ago, I was able to quit my job and fully dedicate my time to the company. I could not be happier with the acceptance and growth of the brand.
What was it like growing up in Havana?
If I had the opportunity to do it all over again, I would not change a thing.
How would you characterize your cigars? Do you have any specific pairings that you enjoy?
My challenge is to achieve that old Cuban profile smoke in each cigar. Always inspired by Havana City. I tend to smoke my cigars with either wine or single malt whiskey.
HVC consistently produces cigars that are a great value. Is this part of a specific philosophy?
I like my cigars to be at the right price point in the market. Ideally keeping them affordable for everyone but never compromising quality and consistency.
What’s your favorite cigar moment?
Right after breakfast.
"My challenge is to achieve that old Cuban profile smoke in each cigar. Always inspired by Havana City."
What’s next for HVC?
There are big things coming in 2018. Again, quality and consistency will always be there.