“Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny ... as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”