Happy Wednesday, folks!
With the recent Facebook post by Jas Sum Kral saying that they’re expanding Tabacalera Aragon and open to private labels, it has me wondering:
If you had the chance to start a cigar brand, what would you do differently?
I think this is a question that most cigar enthusiasts have bounced around in their heads from time to time - and I’d be lying if I said it wasn’t something that was on my mind frequently. After a great cigar, it’s hard not to wonder if you could carve out a path in an industry that provides your favorite past time.
And didn’t someone say, “give a man a job he loves, and he’ll never work again”?
One thing I’ve always wanted to see is more exploration samplers by my favorite brands. It doesn’t have to be a whole blending kit with each tobacco offered as puritos, but something as simple as a 3-pk with an unfinished foot, a closed foot, and a shaggy foot.
And there are a few other things that I prefer in the industry, and wish were more common as a whole:
- Magnetic box lids
- Numbered boxes
- Rolled Date stamps on cigar bands (or date boxed stamps)
- 10-ct boxes
- QR Codes that explain your brand, blend, and vision to anyone with a smartphone
Of course, there’s a reason these are not commonplace! If I were footing the bill for each of these niceties, would I still prefer them? I’m not sure…
But I’m probably thinking small thoughts! If you had a crack at launching your own brand, what would you want to do differently? Or, if not different, what would you want to take advantage of that’s already happening in the industry?
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